Phonealytics - Review - Jeremiah Camagirse

Analytics, the right-paw man for whatever spider web developer or east-consultant, is the base of operations of all marketing campaigns, social expeditions and performance reports for any website. Google Analytics is the freely available and widely used software offered past the search giant for webmasters to take advantage of. The beauty of Google Analytics is the integration it has with Feedburner and Adsense as well as bachelor APIs. It'south freely bachelor and offers webmasters with a fairly accurate picture of how a web belongings is performing (should visitors have JavaScript enabled). Although one must remember that naught can compare to server-side software like AWStats etc. with accurateness.

The most useful data that'southward looked at includes visits/visitors, bounce rate, time-on-site and sources. As mentioned higher up, information technology'due south vital for marketing, reports and optimization of software or pages. Visits and visitors are counted and recorded to summate the ratio for new visits against returning visitors. Bounce rate determines how relevant or effective your site is to captured audition. Time-on-site is pretty self-explanatory, while sources covers where visitors came from (be it search engines, direct or referring sites).

Unfortunately, since Google Analytics makes use of Flash for graph rendering, the service is less-than bachelor on smartphone platforms that practice not support Flash. How would a Windows Phone user keep up with site statistics while on the go? Permit me to introduce Phonealytics, by Luke Lowrey.

Introduction

Phonealytics, a Google Analytics client for Windows Telephone, provides mobile access to profiles and websites on Google accounts with the added back up for live tile. Following the Metro UI blueprint standards rule to the letter, this app is probably one of the about aesthetically pleasing apps installed on my handset (tied with 4th&mayor). Considering Phonealytics is solely based on themes, which e'er colour y'all have applied will reflect throughout the entire app, fifty-fifty the logo. Luke has implemented many small touches like this that ensures the user experience is best at a constant level.

Upon entering the app for the get-go fourth dimension, you'll need to enter your Google account credentials. Afterwards this has been carried out, one will run across all properties tied to the account in the "all sites" pane. The app home screen (if you oasis't noticed already) is a live tile list of favourites. This works much similar other app in the Marketplace, push and hold on a website in "all sites" and you'll exist able to pin that site to "favourites" for like shooting fish in a barrel access.

Phonealytics 1

We'll stick to "favorites" for a moment longer equally in that location's more to this screen than meets the centre. In each tile the user will see useful information (which nosotros covered above) including the number of visits, the bounce charge per unit and average time-on-site. Perfect for the 'quick glance' usage. In the control bar we have the refresh and settings icons, but expanding the bar will reveal some filters. These expand or contract the time range for the data, ane can select solar day, week, month or year. The electric current setting can be seen in the elevation correct corner, opposite the app logo.

Alive tiles

Earlier heading into the information presentation (aye, there are pretty graphs too), nosotros'll bear upon the live tile support. Nosotros recently published a how to for working the live tile as sometimes your Google business relationship might non be logged in thus preventing the live tile from refreshing (or showing at all). When enabled the user has the aforementioned filters bachelor to configure what the tile reports - solar day, week, month or year. What does the tile offering along with the "favorites" screen? Functioning monitoring. With the tile enabled, a site selected and filters practical the app will calculate the percentage increase/decrease in the number of visits. This is likewise nowadays on the favorites list.

If the 24-hour interval filter is enabled, the percentage volition reflect the change from the solar day before. With calendar week selected, the previous calendar week will be counted, then on. Hopefully with Mango we'll encounter multiple tiles existence enabled so users can have more than ane property pinned to their dwelling house screen.

Reports

Moving onto reporting, selecting a site in Phonealytics will take you lot deeper into the realm of analysis and analytics. The showtime screen displayed is the overview. This pane features a line graph representing the number of visits with the selected filter (retrieve day, week, etc.?). Underneath are the figures for number of visits, page views, pages per visit, bounciness rate and new visits.

Phonealytics 2

Swiping to the left will bring in the big guns - a massive pie. This chart shows the breakup of sources into three categories: direct (bookmarks, address bar entry, etc.), referral (websites) and organic (search engines). Swiping once again to the left will bring the states to the content diagnosis. This detailed list shows the user which pages and sections of the website are performing all-time with receiving most page views.

On the last pane nosotros take extra reports - search engine and site referral assay. Both are fairly self-explanatory. The search engine report provides the user an insight into what keywords are being used in searches where the visitor ends upwardly inbound your website and from which search engine. The referring site report details what websites take provided you lot with almost traffic likewise equally individual paths that visitors came from (these URLs tin can exist selected and viewed in IE).

Phonealytics 3

Conclusion

Overall, Phonealytics is a feature-packed Google Analytics client and is a fantastic example of Metro UI at its all-time. Luke is taking feedback and is regularly updating the app with new features so be certain to employ the included contact address (found in the settings) to voice your stance and what you'd like to run into. Myself, I would be very happy with Adsense integration. The spider web customer of Google Analytics has minor support for Adsense then information technology would be overnice for this information to be pulled and displayed.

Check out our video review below for a visual run through:

Y'all can buy Phonealytics from the Marketplace for $1.99. A complimentary version was made available likewise with no advertisements, the merely drawback being no alive tile support. We have previously interviewed Luke, the developer of Phonealytics, to receive his accept on WP7 development. It'southward a good read.

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